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Tesco Lotus, the
Hammett: Loyalty card ‘the best’
Steve Hammett, CEO of the local Tesco Lotus operator Ek-Chai Distribution System Co, said the company had had robust investment in
It is expected that the number of new outlets to be added next year will be a bit more than in 2009.
Tesco is present in 13 countries and the
Ek-Chai Distribution System has tried to persuade Tesco to increase its investment in
"I don't see an economic recovery yet but it can't get any worse," said Mr Hammett.
The company will launch its Clubcard reward programme tomorrow. It tested the market with pilot programmes in Hat Yai and Ko Samui stores over the past few years and received good customer response.
Several retail operators such as Central Department Store, Tops Supermarket, Carrefour, Future Park Rangsit, M Card and recently The Mall Group also offer loyalty cards.
"It is more important to be the best, not the first," said Mr Hammett. "Compared to other competitors, nobody has a scheme like us: it is free to join, we offer cash coupons, there is no minimum requirement and you can redeem at all 62 stores nationwide."