Esso (Thailand) is spending over Bt100 million to re-brand its fuel-station business by the middle of this year.
Yodpong Sutatham, retail sales manager, said yesterday that the move is aimed at boosting retail sales of fuel amid fierce competition in the fuel distribution market.
Tesco Lotus, Tiger Mart, McDonald's, KFC and Rabica coffee houses have been enlisted as retail partners, joining B-Quik and A-Fast 22, the operator of hi-tech car-cleaning shops.
