A new chapter in Bangkok's retail war has opened with the two main players both erecting new store signs proclaiming "Extra".
Ek-chai Distribution Centre, the local operator of Tesco Lotus hypermarkets, changed the sign at the Rama IV branch to read Tesco Lotus Extra on Tuesday evening, while arch-rival Big C Supercenter, the Thai unit of France's Groupe Casino, put up a Big C Extra sign at the former Carrefour Lat Phrao only hours earlier.
The hypermarket giants both adding the word 'extra' to their signs marks the second round in the battle between the UK-based Tesco Group and Casino, the French retailer that took over 42 Carrefour stores late last year.
Both hypermarket players plan to pioneer their Extra concept stores in Thailand.