Saturday, December 4, 2010


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UNITED KINGDOM – French retail giant Carrefour is testing two new convenience store concepts, reports

According to the news source, Carrefour City Café stores in France will offer more than 700 grab-and-go food products such as sandwiches, snacks, ready-to-eat products, cold drinks and pastries. The stores will also offer a dining area and Wi-Fi. The first outlet will open in Bordeaux on December 16.

The retailer is also testing a second concept, Carrefour Express, in cities and rural areas. The stores will provide a fill-in shopping offer and will open from 8:00 am to 9:00 pm and on Sunday mornings. The stores will offer 3,500 products including the Carrefour Discount and Organic Selection lines. The first outlet will open in Poiters in January with a second store due to open in Paris in February.

“Both formats are clearly designed to reduce the firm's reliance on its hypermarkets, which are struggling to grow sales in a market where a focus on convenience and price are changing consumer shopping habits,” writes the news source.

Carrefour operates a variety of retail formats and concepts, including hypermarkets, supermarkets and convenience stores. Its convenience stores, located in the urban core, are increasingly popular among consumers. Carrefour operates convenience stores worldwide under the Carrefour Express banner in Brazil; Carrefour Express Marinopoulos in Greece; Carrefour 5 Minut in Poland; Carrefour Convenient Buy in Taiwan; and Carrefour City in Spain and France.

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