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| Ikea Store Facade |
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| Crowded customers in the store. |
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| There are many idea for home living. |
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| The first section is living room. |
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| Many styles for customers choices. |
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| Ikea layout is very simple with one way. The customers need to follow the arrow. |
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| Staff uniform is yellow with blue stripes. |
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| Ikea key strategy is price leadership. Customers carry their furniture by themselves. So, retail price is excluded transportation cost. |
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| However, Ikea also has delivery service but customers need to pay for extra service. |
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| In the first floor, Ikea lures customers with parade of furniture items. |
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| In the showroom, they set up for limited space display for customers idea. |
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| Ikea family for subscribers will get more benefits. |
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| When customers decided what items they interested, then go to pick up at 'Market Hall'. |
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| Market Hall is air conditioned warehouse. Customers need to mark the items details. Then finding their location. |
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| For every Ikea items, design follows pricing. Designers need to think about the pricing first. |
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