Tesco Lotus and Unilever Thai Holding are jointly working on a pilot project to encourage greater use of environmentally friendly products in the Thai market.
Saofang Ekkalukrujee, senior corporate affairs manager of Tesco Lotus, said the partnership was among the local activities to help its UK-based parent Tesco Group halve carbon emissions by 2020 from the baseline in 2006.
Tesco has a clear carbon road map to verify the cuts in emissions involving its properties, distribution networks and customers. Recently, Tesco hired the University of Manchester to conduct a survey on green product consumption in the UK and found three barriers among customers: higher expenses, a lack of information and a perception that an individual cannot make difference.
Therefore, Tesco Lotus has joined with Unilever Thai Trading, a leading consumer goods supplier, to encourage more green consumption and environmentally friendly product trading.
Initially, the hypermarket chain will launch the "Preventing Global Warming and Let's Go Green" campaign with its partners including policymakers such as the Energy Ministry and vendors like Unilever to make green products more affordable and readily available in communities.
"More Thai customers are concerned about green products. We saw this trend from a higher number of customers who came to redeem green points after purchasing more than 300 green products at our stores," Ms Saofang said.
Thailand ranks among the top three countries in the Tesco network in terms of environmental concerns. Demand for energy-saving lightbulbs increased by 3% last year, while demand of traditional light bulbs declined by 9%.
If the cooperation is successful, Tesco Lotus plans to extend its scheme to other vendors in the future.