Black Canyon (Thailand) added a new vintage-style cafe
and restaurant to its food portfolio to survive in the highly competitive local
market.
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| Black Canyon’s Cafe´interia fusion restaurant recently opened at the Festival Walk zone at Siam Future Development’s Kaset-Nawamin retail project. |
Kannika Chinprasithchai, the company's marketing and
brand communication director, said the first Café interia fusion restaurant
recently opened at the Festival Walk zone at Siam Future Development's
Kaset-Nawamin retail project.
Café interia is the fifth food brand under the Black
Canyon group along with Black Canyon, its original restaurant, Cafe Nero, My
Bread bakery chain and Gelatoni ice cream outlet.
She feels new restaurants are endlessly launched in
Thailand so Black Canyon needs to adjust to stay in the market.
The company invested a few million baht to open its Café
interia. The stand-alone restaurant with over 100 square
metres offers a wide range of fusion food and targets families and working
women.
Black Canyon plans to open 15 new
bakeries and restaurants this year. Each requires an investment of from 2-5 million baht, depending on store site.
As of November last year, the company operated 211 bakeries and cafes in Thailand. Some 101
outlets were original Black Canyon restaurants, 46 Black
Canyon Kitchens at petrol stations, 53 My Bread outlets
and the remainder Gelatoni.
It hopes to increase its business management efficiency
to prepare for future flooding. It will find new locations for distribution
centres and locate multiple suppliers for ingredients.
During the flood, the company temporarily closed about 40 Black Canyon outlets. It also adjusted some coffee recipes
because of a shortage of condensed milk and cut some food menus.
"Some suppliers have not
resumed their businesses, leaving us short of some ingredients," she said,
adding the company expects supply to return to normal in three to four months.
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